Upgrade your life.
Skip the Bullsh*t.
We publish self-help books for people who are sick of self-help books. No 400-page memoirs about someone's journey or spiritual mumbo-jumbo that requires you to "trust the process." Just simple strategies, delivered with the kind of straight-talk that actually moves the needle. We target the habits sabotaging your potential and give you the tools to fix them, without the therapy-speak or hand-holding.
We leverage proactive research and curated AI for the intelligent, skeptical reader who knows something needs to change but refuses to wade through fluff to find real solutions.
Short. Sharp. Effective.
Because your human operating system has bugs.
Let's patch them.
Our books
Stop wasting time on 400-page alcohol recovery books that put you to sleep before they help you get sober. Stone Cold Sober cuts through the recovery industry nonsense with a straightforward, data-backed approach that eliminates your desire to drink, not your willpower to resist it.
Stop making excuses. Start making changes.
Because "everything in moderation" is moderately stupid.
Go Stone Cold Sober.
Lift to Live is the concise, no-BS manual that cuts through fitness industry garbage with research from Peter Attia, Stuart McGill, Gabrielle Lyon, and the world's leading experts on muscle, aging, and mortality. This isn't about bodybuilding. It's about being the 90-year-old who still moves like they're 40.
This book gives you:
✓ The survival-level strength protocols that keep you functional until you die ✓ Psychology strategies for staying consistent when life gets messy ✓ Clear progressions whether you're 35 and starting fresh or 75 and proving it's never too late ✓ Research-backed answers to cut through decades of fitness industry mumbo jumbo
Stop chasing longevity hacks. Start building muscle.
Your future self is counting on you.
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